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deCarta Introduces Mobile Location Server™ – Enterprise Edition

Now Enterprises Have a Locator Product Solution with a Growth Path to other Wireless LBS Applications

CTIA Wireless, Atlanta, Booth 1835 – March 22, 2004 – deCarta, a leading supplier of software and related services for Location-Based Services (LBS), today announced that it has released its all-new Mobile Location Server - Enterprise Edition. The Mobile Location Server - Enterprise Edition is designed for use by large enterprises with hundreds of physical locations and the need to provide location information, maps and driving directions from their web site. The Mobile Location Server - Enterprise Edition is a complete solution, including deCarta’s Drill Down Server™ and all required map data, data services, integration services and training. The Mobile Location Server - Enterprise Edition also supports a myriad of deCarta or third-party applications that leverage the same Drill Down Server platform and can enable other applications such as Mobile Resource Management, CRM or asset tracking.

“In some product categories, more than 25 percent of all consumer purchases start with research on the internet, and that percentage promises to grow further over time,” commented David Wood, Senior VP Marketing for deCarta. “Large enterprises with many physical locations, such as retail, restaurant or hospitality chains and manufacturers who need to enable consumers to find products and services, are beginning to invest more heavily in enhancing the product or storefront locator services available on their web sites. deCarta, as the leading provider of spatial platform software worldwide, has the expertise, products and resources to offer superior value and one stop shopping to our customers and the initial market acceptance has been very encouraging.”

The deCarta Mobile Location Server – Enterprise Edition is designed to be attractive to enterprises that already purchase high volume locator services from AOL/Mapquest®, Vicinity/Microsoft®, or other existing ASP location offerings. The product includes a Vicinity “look alike” Web service interface and integration assistance to ensure rapid and low risk conversion, offering buyers reduced cost of ownership, tighter integration with and control over their customer database, improved responsiveness and functionality and a long term growth path to other enterprise location-based services that promise to further improve ROI.

Important product features include a customizable map look and feel, display of multiple locations of various types simultaneously, searching near a point, route or polygon, and the ability to output customized maps in multiple raster or vector image formats. Business and management reports, batch or manual geocoding, reverse geocoding, and the ability to provide routing with user customizable direction styles are also standard.

About deCarta
deCarta is the premier supplier of spatial software platforms and services for LBS. deCarta clients such as Yahoo!, Hutchison 3G, Criticom, Motorola, Rand McNally and ATX Technologies use its Universal Telematics Server, Drill Down Server, Rich Map Engine and Traffic Manager products to offer end users asset or resource management, locater services, real-time navigation and traffic, driving directions, roadside or emergency assistance and maps. deCarta is privately held and headquartered in San Jose, California. For more information, please visit http://www.deCarta.com.

Media Contact:
deCarta
Erin Dempsey
+1 (910) 864-2044
edempsey@deCarta.com

TRADEMARKS: deCarta, Universal Telematics Server, Mobile Location Server, Traffic Manager, Rich Map Engine Software Libraries and Drill Down Server are trademarks or registered trademarks of deCarta. All other product or company names are trademarks or registered trademarks of their respective countries.